Client: Doobop
Cr Dir: Joseph Setton
Studio: Plusign

DOOBOP is the first online beauty destination for women of color. Featuring a mix of carefully curated products sourced from around the world and industry-leading expert tips around beauty and haircare.

Having been involved with the founders from the company’s inception, we helped define the brand from the initial brainstorms and worked on the logo and identity going on to develop the online presence and some unique collateral along the way.

The site quickly gained a loyal following by women of all ethnicities and skin colors who often feel excluded from the traditional beauty retail experience.