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Doobop


Online Beauty Destination for Women of Color

DOOBOP is the first online beauty destination for women of color. Featuring a mix of carefully curated products sourced from around the world and industry-leading expert tips around beauty and haircare.

Client: Doobop

Agency: Plusign

Roles: Art Direction, Graphic Design, UX/UI

Website: doobop.com


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Logo & Branding

Having been involved with the founders from the company’s inception, we helped define the brand from the initial brainstorms and worked on the logo and identity going on to develop the online presence and some unique collateral along the way.

 
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Packaging

The brand eventually evolved into creating their own private label Glow On! 

 
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Website & Blog

The site quickly gained a loyal following by women of all ethnicities and skin colors who often feel excluded from the traditional beauty retail experience.

 
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