American Federation of Arts

The Rise of Sneaker Culture—
Art Direction, UX/UI


Client: American Federation of Arts
Studio: Plusign
Role: Designer

Out of the Box: Rise of Sneaker Culture is the first museum exhibition in the United States to examine the sneaker’s complex and fascinating social history, from its origins in the mid-19th century to its role in the present day as a status symbol of urban culture.


The American Federation of Arts is a nonprofit organization that organizes art exhibitions for presentation in museums around the world, publishes exhibition catalogues, and develops education programs.